Research Methods for the Behavioral Sciences

5th Edition

Gravetter, Frederick J; Forzano, Lori-Ann B.
eISBN-13: 9781305480582

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Additional Book Details

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook approach by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.
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Sold By Cengage Learning
ISBNs 9781305543959, 1305104137, 9781305104136, 1305480589, 9781305480582
Language eng
Number of Pages 658
Edition 5th